PR - Vuelio https://www.vuelio.com/uk Thu, 14 Sep 2023 14:17:27 +0000 en-GB hourly 1 https://wordpress.org/?v=6.5.8 What does it take to build a memorable brand personality? https://www.vuelio.com/uk/blog/what-does-it-take-to-build-a-memorable-brand-personality/?utm_source=rss&utm_medium=rss&utm_campaign=what-does-it-take-to-build-a-memorable-brand-personality https://www.vuelio.com/uk/blog/what-does-it-take-to-build-a-memorable-brand-personality/#respond Thu, 14 Sep 2023 13:13:25 +0000 https://www.vuelio.com/uk/?p=143790 Last week’s live Voices by Vuelio panel discussion examined what it takes to build a memorable brand personality, and the role PR and comms teams play in the process.  We were joined by Carlie Wittred, ...

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How to build a social presence when your audience isn’t there https://www.vuelio.com/uk/blog/how-to-build-a-social-presence-when-your-audience-isnt-there/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-build-a-social-presence-when-your-audience-isnt-there https://www.vuelio.com/uk/blog/how-to-build-a-social-presence-when-your-audience-isnt-there/#respond Thu, 10 Aug 2023 13:47:56 +0000 https://www.vuelio.com/uk/?p=143575 Metaverse, Web3, DAOs, VoIPs –  digital communities are evolving at a pace that can feel intimidating to keep up with, especially if you don’t have a social media presence. We get it, sometimes there isn’t ...

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10 ways energy suppliers can enhance their crisis comms https://www.vuelio.com/uk/blog/10-ways-energy-suppliers-can-enhance-their-crisis-comms/?utm_source=rss&utm_medium=rss&utm_campaign=10-ways-energy-suppliers-can-enhance-their-crisis-comms https://www.vuelio.com/uk/blog/10-ways-energy-suppliers-can-enhance-their-crisis-comms/#respond Wed, 15 Feb 2023 14:12:20 +0000 https://www.vuelio.com/uk/?p=142330 The causes of the energy crisis have been an international debate for almost a year, though gas and electricity suppliers are often first in line to carry the weight of public outrage – which was ...

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Which energy suppliers are leading the renewable conversation? https://www.vuelio.com/uk/blog/which-energy-suppliers-are-leading-the-renewable-conversation/?utm_source=rss&utm_medium=rss&utm_campaign=which-energy-suppliers-are-leading-the-renewable-conversation https://www.vuelio.com/uk/blog/which-energy-suppliers-are-leading-the-renewable-conversation/#respond Wed, 08 Feb 2023 15:48:51 +0000 https://www.vuelio.com/uk/?p=142238 At the start of what appears to be a long road ahead, the extent to which the energy crisis is being caused by net-zero policies has been highly debated across news and social media platforms ...

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Four ways to keep up with media evaluation in a fast-paced environment https://www.vuelio.com/uk/blog/four-ways-to-keep-up-with-media-evaluation-in-a-fast-paced-environment/?utm_source=rss&utm_medium=rss&utm_campaign=four-ways-to-keep-up-with-media-evaluation-in-a-fast-paced-environment https://www.vuelio.com/uk/blog/four-ways-to-keep-up-with-media-evaluation-in-a-fast-paced-environment/#respond Thu, 02 Feb 2023 13:54:15 +0000 https://www.vuelio.com/uk/?p=142182 When so much of your workload is fixated on promoting the next item on the agenda, it often feels like there is no time to stop and track the performance of your work. When your ...

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In the race to net zero, how is ‘green pharma’ perceived around the world?   https://www.vuelio.com/uk/blog/in-the-race-to-net-zero-how-is-green-pharma-perceived-around-the-world/?utm_source=rss&utm_medium=rss&utm_campaign=in-the-race-to-net-zero-how-is-green-pharma-perceived-around-the-world https://www.vuelio.com/uk/blog/in-the-race-to-net-zero-how-is-green-pharma-perceived-around-the-world/#respond Thu, 26 Jan 2023 12:03:20 +0000 https://www.vuelio.com/uk/?p=142111 Following the commencement of COP27 in November 2022, a report by the Office of Health Economics (OHE) declared that immediate action must be taken by health organisations to secure the era of green pharmaceuticals. Europe, Australasia and ...

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How to create key messages that actually land with your target audience https://www.vuelio.com/uk/blog/how-to-create-key-messages-that-actually-land-with-your-target-audience/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-create-key-messages-that-actually-land-with-your-target-audience https://www.vuelio.com/uk/blog/how-to-create-key-messages-that-actually-land-with-your-target-audience/#respond Mon, 16 Jan 2023 11:21:59 +0000 https://www.vuelio.com/uk/?p=141953 When it comes to measuring your PR performance, numbers alone can – for better or worse – easily distort the real picture. For example, Share of Voice is always one of the first metrics Vuelio ...

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How has the FTX collapse impacted media attitudes towards cryptocurrency? https://www.vuelio.com/uk/blog/how-has-the-ftx-collapse-impacted-media-attitudes-towards-cryptocurrency/?utm_source=rss&utm_medium=rss&utm_campaign=how-has-the-ftx-collapse-impacted-media-attitudes-towards-cryptocurrency https://www.vuelio.com/uk/blog/how-has-the-ftx-collapse-impacted-media-attitudes-towards-cryptocurrency/#respond Wed, 11 Jan 2023 13:55:10 +0000 https://www.vuelio.com/uk/?p=141912 On 11 November 2022, international crypto-exchange platform FTX filed for Chapter 11 bankruptcy protection in the US. The company owes an estimated $3bn to more than one million creditors, a debt that international newspapers are ...

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World Cup 2022 – is the PR value paying off for FIFA sponsors? https://www.vuelio.com/uk/blog/world-cup-2022-is-the-pr-value-paying-off-for-fifa-sponsors/?utm_source=rss&utm_medium=rss&utm_campaign=world-cup-2022-is-the-pr-value-paying-off-for-fifa-sponsors https://www.vuelio.com/uk/blog/world-cup-2022-is-the-pr-value-paying-off-for-fifa-sponsors/#respond Thu, 15 Dec 2022 10:07:31 +0000 https://www.vuelio.com/uk/?p=141755 Since the start of the World Cup on 20 November, FIFA’s seven official partners have faced extensive backlash over decisions to support the event from politicians, public figures and the press. This critique follows a ...

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5 ways to use Insights in your PR budget https://www.vuelio.com/uk/blog/five-ways-to-use-insights-in-your-pr-budget/?utm_source=rss&utm_medium=rss&utm_campaign=five-ways-to-use-insights-in-your-pr-budget https://www.vuelio.com/uk/blog/five-ways-to-use-insights-in-your-pr-budget/#respond Mon, 14 Nov 2022 13:24:16 +0000 https://www.vuelio.com/uk/?p=141435 When you are planning your PR budget, insights can be a valuable tool to help you make informed financial decisions. It is important to think about budget across all areas of public relations and insights ...

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